Released on: March 19, 2008, 3:16 am

Press Release Author: Bulgaria PR Office

Industry: Marketing

Press Release Summary: Intellecta Srl is the marketing consultant to the second
Marketing Forum in Bulgaria to take place on the 29th of May, organized by
Bulgaria's "Capital" business weekly. The theme of the forum is Marketing Innovation
and it gathers leading speakers such as Jay Conrad Levinson and Sahar Hashemi.

Press Release Body: Sofia, Bulgaria - Intellecta Srl an Italian strategic marketing
consultancy is collaborating with the Bulgarian Capital business weekly on the
second edition of the Marketing Forum in the country. The aim of the forum is to
become a venue for all marketing specialists in Bulgaria, as well as in the region.
That is why to participate as Key Note speakers Jay Conrad Levinson - the father of
Guerilla Marketing and Sahar Hashemi - co-founder of Coffee Republic have been
invited. The event is to take place on May 29th in the National Theatre in Sofia -
the capital of Bulgaria.

Intellecta Srl which works on marketing projects both in Italy and Bulgaria has been
invited by the organizers as a marketing consultant of the event, to bring in
international know-how and expertise. The theme of the Forum is Marketing Innovation
thus the selection of the Key Note speakers - for their knowledge and work on
innovation in marketing.

"The aim of the Forum is not only to gather together the best Bulgarian marketing
talent, but also to challenge everyone's views on the future of marketing" - says
Christina Vlahova, General Manager of Intellecta Srl "Marketing Innovation was the
theme of the first marketing forum on which we were working together with our
colleagues from Capital last year. And it is the theme of this year's forum as well
- since marketing innovation is always relevant and never the same. What was
innovative last year is mainstream marketing today. But there are new innovative
marketing concepts we are going to discuss and that is why we have invited such an
array of leading speakers on the topic"

Both Key Note speakers - Jay Conrad Levinson and Sahar Hashemi are known for their
work and innovative marketing concepts.

Jay Conrad Levinson is the author of the best-selling marketing series in history,
"Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies
worldwide. His guerrilla concepts have influenced marketing so much that today his
books appear in 41 languages and are required reading in many MBA programs
worldwide.

Sahar Hashemi has come along way since 1995 when together with her brother Bobby;
she founded Coffee Republic, and built it into one of the UK's most recognised high
street brands with a turnover of £30m. In 2005 Sahar launched her new business
idea-SKINNY CANDY- a brand of sugar free confectionary. It has already received wide
press coverage and is available across big department store chains throughout the
UK.

Capital newspaper is the leading business weekly in Bulgaria. The newspaper was
launched in 1993. And has always supported the principles of quality journalism,
ethical standards and responsibility towards the readers. Since its creation Capital
has always dedicated two pages from its content on the topics of media, marketing
and advertising.

To provide these key note speakers for the venue has been the newly opened office of
CSA Celebrity Speaker in Bulgaria, entrusted with the management of speakers\'
services, who are among the world's most outstanding personalities from the field of
professional business, academia, politics, sport, entertainment and the arts.

For additional information on the news that is the subject of this release, contact
Intellecta Srl or visit www.intellectasrl.com
For additional information and registration to the Marketing Forum visit www.miforum.eu


Web Site: http://www.intellectasrl.com

Contact Details: Intellecta Srl - Strategic Marketing Consultancy
Bulgaria PR Office
www.intellectasrl.com
Phone: 0888 30-81-80
Email: marketingoffice[a]intellectasrl.com